GARY LEWIS & THE PLAYBOYS – Close Cover Before Playing – (Liberty) – 1968

what Frank is listening to #201 – GARY LEWIS & THE PLAYBOYS – Close Cover Before Playing – (Liberty) – 1968
 
 
Those long term readers of "what Frank listening to" would know of my fondness for Gary Lewis & The Playboys. His albums are cheap, light, well produced and very evocative of the "pleasant" 60s despite, or maybe in spite of, what the reality was like.
 
This is the tail end of Lewis' career.
 
The album is his 4th last and in the next year he would release 3 albums and then his recording career was all but over.
 
At the age of 23.
 
I have written much about Lewis in my others posts …I tend to rehash anyway so you can look at any of those for detail.
 
from what Frank is listening to #162 – GARY LEWIS & THE PLAYBOYS – Now! – (Liberty) – 1968
This album is really a culmination in one of the sounds that was part of his musical makeup – melodic, snappy, light ( but not necessarily lightweight) pop.
 
In other words "sunshine pop", more or less. Gary Lewis always leaned towards "sunshine pop" and in some ways he can claim to being one of it's founders and this album is more than the others his "sunshine pop" album. Much of his Beatles and pre Beatles rock influences are gone leaving these well crafted, lush, unmistakably Californian pop tunes. That coupled with the fact that it's 1968 plainly puts him in the sunshine pop camp though, admittedly, more towards the MOR side rather than the "trippy" side.
 
From an artistic point of view if writing is you definition of a measure of a musical performer (however limited that is) the album is a step back as Lewis' occasional forays into songwriting are totally abandoned here. Covers ( and a couple of songs written for him) are the order of the day and most of them are of recent vintage. But he takes them all an re-interprets them into his sound. Whether it is by accident or design I do not know but they all do hold together across an album.

 
That applies here.
 
Also, and importantly:
 
This "romantic, lush pop rock with lyrics that are very mid 60s California – fun, sun, happy and optimistic" is the Lewis sound which is rarely deviated from.

 
I think Lewis (or his label) were trying to regain any momentum he had before he went into the army (he was drafted and did a he did a year in Vietnam in 1966) so accordingly this album is quite safe and relies on pretty much straight pop rock.
 
Snuff Garrett was brought back to produce as Snuff had produced Lewis' earlier hits. Jack Nitzsche had produced some recent Lewis product which is amongst his best but Nitzsche wasn't as "straight" as Garrett, and the eye was on the money not on any pop experimentation.
 
Further support of that comes from the fact that most of the tunes are covers. Lewis was not adverse to covers but normally he would reach back to earlier years for inspiration whereas here most of the songs are of recent (1968) vintage.

 
Tracks (best in italics)
  • Everyday I Have to Cry Some – Alexander  – pure 60s pop ..perhaps a little dated in 1968 though there are some horns that put it firmly in the late 60s MOR genre… oddly the forgotten, but incredibly influential, Arthur Alexander who wrote it released it as a single in 1976 and it went to #45.
  • Mister Memory Laurence, Quinn  – fluffy pop with folk overtones with some strange tempo changes at the bridge. Strangely catchy.
  • Main Street – Gordon, Griffin  – pop. Griffin was later in "Bread". Nuff said?
  • Rhythm of the Rain Gummoe – often covered though the big hit was for The Cascades in 1963 in the US (#3). Lewis always suited early 60s pop and this is no exception.
  • Turn-Down Day – Blume, Keller – A cover of the The Cyrkle (1966, #16). This is is sunshine pop and well done.
  • Over You Jerry Fuller  – a mid tempo big ballad. Dramatic in that MOR way – you could see someone belting this on a TV special with their face superimposed over a dusk beach scene ….excellent. Sounds a bit like Gary Puckett and The Union Gap, mainly because Gary Puckett and The Union Gap recorded it originally (1968, #7)
  • Apologize – Gordon, Griffin  – pop with folk overtones – not unlike Bob Lind of ""Elusive Butterfly" fame. Griffin, as mentioned before, was later in "Bread". Brian Hyland had the original as a single in 1967.
  • Turn Around, Look at Me – Capehart  – An often covered track: Glen Campbell(1961, #62),The Vogues (1968, #7), The Lettermen (1962, #5), Eddy Arnold, The Bachelors and Esther Phillips. It's more big ballad stuff but surprisingly Lewis misfires on this one.
  • Picture Postcard – Marmelzat, Proffer  – late 60s pop. Co-writer Spencer Proffer was 18 when he wrote this – he ended up having a long career in the music business and even "discovered" Quiet Riot. Groan.
  • C.C. Rider – Trad  – the oft covered tune (most memorably, for me, by Elvis as his standard concert opener in the 70s). This is a credible version though there is no hint of it's R&B origins.
  • Let's Pretend – Geld, Udell  –  part of the batch of late 60s songs when they had people singing through old school Rudy Vallee megaphones … to give them an old timey 1920s sound I suppose….
  • I Think We're Alone Now – Cordell  – The 1967 hit for  Tommy James & the Shondells (#4) (subsequently recorded by others – The Rubinoos (#45 US, 1977) and Girls Aloud (#4 UK, 2006)). A great song regardless of the version ….Lewis does it straight.
And…

 This album is patchy – there are some good tunes but overall it's patchy. Lewis generally tended to be swamped by the commercial considerations of the day and usually had trouble getting an album to sound like a unified whole. That is the main problem here but by the same token if you are in tune with 60s pop sounds there are enough delights here to keep you going. I'm in tune so I'm keeping this. …..file alongside The Velvet Underground. Ha. 

Chart Action
 
US
Singles
Rhythm of the Rain" (#63)
Album
 
England

 
Sounds
 
Everyday I Have to Cry Some
the Arthur Alexander version

Mister Memory
 
Rhythm of the Rain

Turn-Down Day
and attached.

Over You

Apologize
 
 
 
 
 
Others
 
Review
 
Bio
 
 
Trivia
  • "C.C. Rider" and "Rhythm of the Rain" would both appear on the following years on the Gary Lewis "Rhythm of the Rain" LP probably to cash in on "Rhythms" minor hit status. That album didn't chart either.
  • The album cover resembles a book of matches, with the record underneath where the matches would be.  Hence the album title …get it?
  • Lewis has been active on the "oldies" live circuit despite his recording career ending so many years ago.

Other Comments
 
what is Frank Listening to #22
what is Frank Listening to #72
what is Frank Listening to #88
what is Frank Listening to #96

what is Frank Listening to #108

what is Frank Listening to #131
what is Frank Listening to #134

what is Frank Listening to #148
 
(originally posted: 20/03/2011)
 
 

About Franko

Hi, I'm just a person with a love of music, a lot of records and some spare time. My opinions are comments not reviews and are mine so don't be offended if I have slighted your favourite artist. I have listened to a lot of music and I don't pretend to be impartial. You can contact me on franklycollectible@gmail.com though I would rather you left a comment. I also sell music at http://www.franklycollectible.com Cheers
This entry was posted in Pop Rock and tagged . Bookmark the permalink.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.